Manager, Branding (JR0022106)

Jawatan Kosong Manager, Branding (JR0022106) di [SYARIKAT]


Functional Responsibility

  • Assist in managing and ensuring compliance of airasia Superapp brand identity to ensure consistency and alignment with the group; inclusive of sub-brand alignment.
  • Manage and maintain airasia Superapp brand perception and positioning in domestic and overseas markets (inclusive of new markets that airasia Superapp may venture into).

Role Responsibility

  • Strengthen airasia Superapp brand image and customer advocacy.
  • Promote airasia Superapp culture within the organization.

Functional Duties

  • Strategize, plan and execute brand campaigns.
  • Formulate annual brand plans/strategies and allocate budget properly.
  • Work closely with revenue-generating departments in the development of new routes, products and services in terms of branding aspects.
  • Manage end-to-end project assignments.
  • Analyze the ROI in brand sponsorships.
  • Effectively activate sponsorships and/or brand-building investments.
  • Work closely with in-house creative and/or external agencies to develop concepts and to maintain corporate identity.
  • Liaise with media agencies, production houses and partners.
  • Service internal departments to maintain brand consistency in application and execution across all mediums.

Role Duties

  • Develop annual plan and budget developments for sub-department to align with department-wide’s strategy including ensue budget adherence to the approved budget.
  • Track operating progress and result against annual plan and KPIs to ensure targets are met; develop action plans as needed.
  • Contribute to identifying innovation and continuous improvement initiatives.


  • Possess personal traits: friendly, mature, humble, honest, meticulous; self-starter; able to perform under pressure in a challenging environment.
  • High comfort level working in a diverse environment.
  • Able to maintain high confidentiality, tactful and discretion when dealing with people.
  • Possess good interpersonal and communication skills to collaborate effectively with internal and external customers.
  • High level of safety awareness.


Minimum working experience:

  • At least five (5) years of working experience with the same capacity.
  • Proficient in oral and written English.
  • Excellent computer skills and proficiency in Google Workspace an advantage.
  • Able to travel when required.


  • Possess a recognized Bachelor’s Degree in Business Administration, Management, Marketing, Digital Media, Communications or any related field.

We are all different – one talent to another – that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives – AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

Maklumat Tambahan Jawatan Kosong

Tahap Pekerjaan : Manager
Kelayakan : Sales/Marketing, Marketing/Business Dev
Pengalaman Kerja : 5 years
Jenis Kerja : Full-Time
Pengkhususan Kerja : Sales/Marketing, Marketing/Business Dev / 503, 139

Maklumat Syarikat Majikan, [SYARIKAT]


Find your career destination with AirAsia! 

It all starts here. 20 years ago, a dream took flight – shaping and forever changing the travel industry in Asia. The idea was simple – make flying affordable for everyone.

We started off as just an airline, but today we are now something much, much more. From a network of gateways and getaways, our businesses now include making logistics and banking more accessible (Teleport, BigPay), linking farms with businesses (airasia grocer), and offering online tech education and entrepreneurship (Redbeat Academy). airasia Super App, our one-stop travel, e-commerce and fintech platform, offers more than 15 lines of products — from travel to lifestyle to finance, there is something on airasia Super App for everyone.

Wait no more and visit our career page and be part of our Allstars family.

Maklumat Tambahan Syarikat [SYARIKAT]

Saiz Syarikat : More than 5000 Employees
Masa Pemprosesan Permohonan : 11 days
Industri : Aerospace / Aviation / Airline
Elaun dan Lain-lain : Dental, Education support, Medical, Loans, Sports (e.g. Gym), Vision, Regular hours, Mondays – Fridays, Casual (e.g. T-shirts), Travel benefits
Lokasi : Kuala Lumpur