Performance Marketing Specialist

Jawatan Kosong Performance Marketing Specialist di [SYARIKAT]

KETERANGAN JAWATAN KOSONG

Carro is on a mission to redefine what car ownership is and transform the way that people and

businesses across Asia interact with one another to get the cars they need. Our digital platforms are game-changers in the automotive trading industry, seamlessly integrating the buying and selling user journeys for speed, efficiency, and transparency.

Since 2016, Carro has continually disrupted the existing business models and practices within the automotive trading industry, launching numerous market-first services, and grown to more than 5000 people across 7 countries in Asia Pacific. Our platform serves nearly every need that car owners have, and does it in a more tech-enabled, efficient, and delightful way. Today, Carro is APAC’s largest automobile marketplace and has won numerous industry awards for innovation and marketing excellence.

This role plays an important role in empowering Carro’s performance marketing activities and delivering best in class performance marketing solutions to meet media and business objectives.

What you will be doing:

  • Act as the primary resource for all execution, implementation and operations of performance marketing campaigns across multiple media channels including Google, Facebook, TikTok, third party display or video buys etc.
  • Manage campaign pacing, optimization and data analysis for learning and action steps to achieve targeted media and business KPIs (CPL, CAC, Conversion Rate, Appointment Rate etc)
  • Manage performance marketing budgets across multiple channels and do budgeting forecasts based on campaign objectives and desired results
  • Manage timely delivery of all different reporting templates for local/regional teams’ analysis. Eg daily/weekly/monthly reports, auction analysis, search query analysis, competition benchmarking, creative performance etc.
  • Identify and test new channels to continue to meet or exceed established critical metrics
  • Work with local country manager and regional team to share conversion improvement plan and prepare execution plan to measure desired outcomes

Who are we looking for:

  • Bachelor’s degree in a related field (e.g. Advertising, Communication, Mathematics, Statistics etc)
  • At least 3+ years of experience in performance marketing/performance strategy roles
  • Proficiency in operating major advertising and analytics tools including Google Ads, Meta Business Manager, Tiktok Business Manager, Google Analytics, Google Data Studio and Google Tag Manager
  • Detail-oriented with strong data sense, with good problem-solving skills
  • Strong communicator with ability to translate numbers to business stakeholders
  • Proficiency in Excel (pivot tables, vlookups, slicers). Knowledge of SQL and Javascript is a plus 
  • E-commerce and start-up experience a plus

Maklumat Tambahan Jawatan Kosong

Tahap Pekerjaan : Senior Executive
Kelayakan : Sales/Marketing, Digital Marketing
Pengalaman Kerja : 3 years
Jenis Kerja : Full-Time
Pengkhususan Kerja : Sales/Marketing, Digital Marketing / 503, 203

Maklumat Syarikat Majikan, [SYARIKAT]

MYTUKAR SDN. BHD.

Founded in 2018, myTukar is Malaysia’s fastest growing pre-owned car buying and selling platform. Part of the Carro Group, myTukar is the largest digital used car platform across ASEAN that offers a full-stack service for all aspects of car ownership.

As part of the team you will be working with a dynamic, enthusiastic and inclusive group of myTukarians who are focused on the mission to simplify the process of buying and selling pre-owned cars through digitalisation. Powered by AI, we transform the experience for car owners and dealers alike and constantly excite the market with new offerings as the most trustworthy and effective pre-owned car platform for all. 

Maklumat Tambahan Syarikat [SYARIKAT]

Saiz Syarikat : 1001 – 2000 Employees
Masa Pemprosesan Permohonan : 18 days
Industri : Automobile / Automotive Ancillary / Vehicle
Elaun dan Lain-lain : Dental, Miscellaneous allowance, Medical, Formal (e.g. Shirts + Ties), Professional courses and training, Company leisure trip, Allowances
Lokasi : Shah Alam/Subang